SEO, Search Engine Optimizing

Most of us must have known what was #SEO (Search Engine Optimization). SEO is a series of efforts made by a webmaster on a website that aims to increase the visibility of a web page to be better in the search engines, especially Google. Web page to rank well in Google search page will certainly be a chance to gain more potential visitors continuously for free.



When we type a keyword on Google search pages, we will see a list of websites related to that keyword. Pages website / blog is well optimized and ranks the top (position 1-4) will usually get more visitors than the websites that are bottom of the search results. We need to consider, I mean with the website / blog that is optimized well in terms of SEO is a website that ranks above the organic search results (Organic Search), not websites that advertise on Google (Google Ads).

Why do I mention traffic from Google is a potential traffic? Not all traffic sources provide benefits for your business, especially if the traffic comes from the auto surf websites that provide bot visitor to your website. Traffic is totally no use for the development of your business, trust me!

Google users normally type unique keyword when they look for products they need, or find useful information to provide solutions to their problems. Well when they find your business website through Google which incidentally always displays search results based on keywords, then most likely they will become customers because they use keywords that are relevant to your business. The potential traffic will come continuously to your website for free and will help increase the number of customers and sales business.

2. Increase Brand Awareness Your Business

Brand Awareness is the ability of prospective buyers or consumers to recognize and remember a brand. The more famous a brand on a particular niche then chances intensity will also increase sales. Actually there are many ways to increase brand awareness of a business. One is with a website in search engine optimization (SEO).

When Internet users search for information related to your niche through Google and find useful information on your website then they will likely remember web pages that provide valuable information, namely your website. More and more people are opening your website from the search engines then your business brand also automatically will be more famous, at least among Internet users.

3. Get your Free Customer Data

Many online entrepreneurs are willing to spend a lot of money for advertising in various media advertising in order to get the contact data (email, phone number, address, etc.) loyal customers and prospective customers or their business. What are the benefits of this contact data? By knowing the data and prospective customers then it will be easier to contact them when we put out a new product or want to give a special promotional offers to sell old products. In essence, we are still able to connect with the customer at all times.

If your website is on the top position in the search engines then it will be easier to get the customer data, and of course free of charge. Obviously we need another service for storing customer data base, such as an autoresponder service to build our customer email list.

Actually there are many more benefits of SEO for your business, and I think three points above is the most important. Each person will feel the benefits of SEO for their business when've experienced it myself, for sure your business will be more stable if your website is well optimized in the search engines.

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